After a recent partnership deal between Brave Software and Tap Network at World National Congress, the Brave users will now able to redeem Basic Attention Token (BAT) for real-world rewards at 250,000+ brands including Amazon, Apple, Starbucks, and Uber.
The users will be able to redeem earned tokens for hotel stays, restaurant vouchers, and “exclusive entertainment experiences.” Not only this, users can also use BAT for making donations to the Red Cross, Habitat for Humanity, World Wildlife Fund, and other charitable causes.
Brave Software is a privacy-focused browser that is changing the way users run online ads. TAP Network is a digital advertising platform powered by blockchain technology. The key aim of the company is to give its consumers full access over their data and safeguard their privacy while offering real rewards. With recent collaboration with Brave Software, it is set to complement the goal of Brave of building a private and seamless browsing experience by innovating in the digital ads space.
Brendan Eich, the CEO of Brave Software said,
“We welcome TAP Network as a partner for our ad platform that’s completely built on privacy, and reward users for their attention while opening doors for businesses that are looking to connect legitimately with new consumers.”
While Lin Dai, the co-founder and CEO of Tap Network stated,
“After partnering with Brave, we further the mission of protecting consumer privacy and rewarding users for participating in the advertising ecosystem.”
In current crypto space, acceptance is the greatest challenge faced by all cryptocurrencies including Bitcoin and Ethereum. Moreover, hefty fees and technical complexity have made many vendors hesitant to invest in crypto. Brave and Basic Attention Token has been able to resolve this issue by working with advertising networks.
BAT has expanded its network by hundreds of thousands of vendors, substantially growing the reach and value of the cryptocurrency. Furthermore, Brave is looking to partner with other ad networks to expand its rewards offerings and might roll out a mobile platform by the end of 2019. It is also working on integrating BuySellAds, AirSwap, Fluidity, ConsenSys, and Uphold into its Brave Ads catalogue.
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