Facebook’s Libra project has gone through more than enough government and community criticism, but it still seems to be on its way to be launched sometime in the future.
Sure there have been some rumors that several Libra Association members want to leave the project, but no matter how many will try to leave the project, new players will join it regardless of the overall outlook.
In the wake of so much criticism and uncertainty, multiple crypto enthusiasts tend to ask the question, “Who would actually risk using the Libra cryptocurrency?”. It’s an understandable concern considering how Facebook has been involved in data disclosure multiple times.
Having one’s personal information from social media disclosed to the highest bidder may not be a life-changing issue, but having one’s financial details be in the same danger is much more serious. But, the Libra executives keep on assuring that customer data will be protected at all costs.
After numerous surveys in different countries about Facebook’s Libra, we found out that the majority of users will not trust it as an individual provider. However, it’s likely that Libra adoption will happen through intermediary efforts, rather than direct influence over Facebook users.
For example, several companies could have online shops present on Facebook, which is already a feature and only be able to sell these products via the Libra coin. This is the most likely outcome, but there are others as well. Let’s take a look at all the available options for Libra usage online.
One of the primary roles of Facebook for a company is to spread awareness of their new product or a new feature that they’re offering. In most cases, this leads to consumers having to be redirected to their website if they want to make a purchase right then and there. However, with Libra coin, it could be possible to make such a payment without having to leave Facebook at all.
And considering the fact that Facebook’s main goal is to keep the users online for as long as possible, this could be a very accurate prediction.
Several marketing managers have commented on this new addition saying that it may not impact the brand recognition as much as a redirect to the website, but it could increase sales, which is always the primary focus for companies.
Samantha Cambridge, the manager of digital marketing of the Playamo AU blog has commented:
“We as a company don’t really focus on the time that users spend on our platforms. All we focus on is the numbers, such as the amounts in deposits, withdrawals, in the amount played with and the amount lost. Therefore, having something like user-friendly payments directly from Facebook would be much more of a benefit to our platform rather than a detriment.
We’ve heard our users say numerous times that they always have difficulties to make deposits when they have to input their personal information over and over. Having a universal “digital wallet” from a platform they use on a daily basis is going to not only make the process easier for the users themselves but for us as a company as well.
I understand why blogs would be against such a notion, simply because they rely on people staying on their website for as long as possible so that they can use that time spent as revenue from ads they place. I think it’s all about the product one offers.”
But this is just one part of the global industries that can be affected. There are other comments as well.
The option to buy from a Facebook store has already been added to the website, however, it’s not as well performing as a redirect to the company’s website. Why? Because it’s the same process regardless of where the user makes the payment. It’s about choosing a credit/debit card and indicating the required details.
However, according to several e-commerce store owners, having an effortless payment process directly from one’s Facebook account would impact company sales by a large margin.
One of the most reasonable quotes to be found about this is the following:
“When doing e-commerce through Facebook, it’s absolutely essential that you’re either the first one to show up in somebody’s feed or you’re at least offering something different. Having something to stand out from the competition will determine the success of any e-commerce store owner, especially in a heavily populated area.
Having the Libra coin attached to your payments could indeed be that differentiating factor between you and your competitors. If they don’t have that small extra feature that helps the user to save some time, it’s highly likely that you will be chosen as the supplier, just because you’re offering a user-friendly gateway.”
With e-commerce, it all boils down to convenience and the speed at which the users can make the payments.
But this still doesn’t redeem the issues that are currently present with the Libra Coin. Some experts are essentially calling it a digital currency rather than a cryptocurrency, which in the current financial world is a big deal.
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