Understanding the Brave Browser Model
Brave is a more-or-less standard browser that lets users browse, run web apps and display online content. It is free to download and use. Furthermore, Brave remembers site authentication information. When Brave joined the market, it caused a buzz due to its unusual business model. The default ad blocking was viewed by many as a threat to content creators. It changed the traditional way of digital advert delivery. Brave also managed to realize the dream of getting paid to browse.
The Brave Browser User Interface
Brave offers a clean and crisp interface that is intuitive to use. It has all the elements you would expect in your ideal browser. Furthermore, Brave’s individual tabs support icons for quick identification, and hovering the cursor over a tab offers details on the page in that tab without having to click on the tab and activate it.
The browser also displays statistics about the content the browser has blocked. These statistics are very useful. Furthermore, it displays photos, the current time and shortcuts to your favorite sites. Like other websites, one would expect these features to have an effect on speed. However, this is not the case. Brave is very easy to use, with a streamlined design and the useful option to preview the content of tabs
Brave Rewards System For Content Creators and Users
Content creators depend on ads to sustain their operations. However, the ads are not displayed on Brave browser. So how does Brave browser support online publishers?
The browser has a unique approach when it comes to compensating of creators. Rewarding is done through the Brave Ads network and user donations. Publishers are required to register with the network before qualifying for revenue. Registered publishers earn 55% of the replaced ad revenue.
Brave comes with an inbuilt BAT wallet. This wallet enables users to support their favorite websites. Users can load the wallet and allocate a specified amount of BAT to their preferred sites. The wallet can be funded through Bitcoin, Litecoin, Ethereum, and BAT token. Credit card holders use payment processor Uphold. You can set a monthly budget of BAT to be automatically distributed to sites you frequently visit. You also have the power to set the percentage to be contributed. Brave users are not able to view any ads but still, support their favorite website.
For users, you can earn in BAT by browsing Brave enabled sites. If users consent to replace usual adverts, with anonymous adverts from Brave, they get paid in Basic Attention Token (BAT). A single user gets 15% of the revenue. The revenue depends on the time you spend on Brave Browser.
However, you have to enable Brave ads because the browser blocks all ads by default. Before receiving any payments, the BAT token wallet needs to be activated first.
For users who don’t want to support any website, they neither earn nor contribute. They enjoy fast browsing.
Why Brave Settled For BAT
Current delivery of digital ads relies on tracking browsing history, cookies, search question, and third parties. Brave does not support these tactics. With the use of BAT, the role of intermediaries and tracking is eliminated from the inventory catalog of current ads.
Integration of BAT into the browser involves implementing BAT Ads system. The system displays ads to users based on locally stored information. With the data, ads targeting is done locally.
This Brave Browser model promotes privacy. The browsing history is kept private, as all data required for ad-matching never leaves your system.
We also have quality ads matching. Wrong ad matching is one of the reasons why some users hate ads. With BAT model, a user can select the ads he or she wants to see. Brave’s BAT platform shields the anonymity of users while assuring the authenticity of their viewing.
It is, therefore, safe to say that BAT represents a fundamental rethinking of the way digital ads are delivered. By the time of writing this article, BAT had a market capitalization of $244,798,134. Compared to the dollar, BAT is valued at $0.196773.
How Is Brave Browser Funded?
Brave Software’s financial life is shredded in privacy. However, the company managed to raise $35 million in just seconds by selling the BAT cryptocurrency to investors.
Brave has other revenue generation means as it kept a third of the 1.5 billion BATs and as starter seed for browser users’ wallets (300 million BATs). At the current BAT value, Brave’s 200 million equaled just over $70 million. The money will be channeled towards establishing a Blockchain-based digital advertising system.
Benefits of Brave Browser
The brave browser is gaining popularity. It has been viewed as the next Google chrome. Brave appears to be the solution to challenges that come with regular browsers. Here are some of the unique benefits of using Brave. We’ve also made a Brave vs Google Chrome comparison – you can check that out too and see our unbiased opinion about Brave and it evolution compared to Google’s giant.
Default Ad Blocker
Brave blocks ads automatically. Users are no longer required to search the web for a perfect ad blocker. The auto-blocking protects your device from malware and extensive tracking by advertisers. Brave is also working on a plan to replace ads that appear harmful.
Tracking ads by Brave is accurate. Users are served with the right ads because Brave does the tracking using local data. If an ad is irrelevant to the user, it is pulled down. You get the appropriate ads based on this model. A user’s data stays within the device since we have no third parties involved.
While Brave blocks third-party cookies, the first party cookies are not blocked by default. Users have the option to prevent or enable cookies on a given website.
However, Brave does not block ads displayed in search results. You will be able to see AdWords advertisements within Google’s results. This is because Ad blocking extensions don’t stymie search ads either.
Improved Privacy During Browsing
Blocking of malicious ads automatically allows safe browsing. Brave does not have access to identifiable user data. The anonymity aggregated ad campaign related data is used for accounting. However, this data cannot be traced back to a user’s device.
Brave also comes with additional tactics to boost privacy while browsing. The incorporation of HTTPS everywhere allows usage of web encryption whenever available.
The fingerprinting feature bars third parties from tracking your activity. This feature can be activated in the settings tab.
Brave is Faster
Brave’s load speeds emerge on top. Fast browsing is supported by Brave’s lack of thirds party ads. You, therefore, have less content to download before accessing your favorite website. However, Brave’s rendering speeds come a bit after Google Chrome and Mozilla.
You Get Paid To Browser – If You Want
The concept of getting paid for browsing has been a dream. However, Brave browser has changed the game. All you have to do is to enable Brave ads. View the ads and get 15% of the revenue. For content creators, you are supported by users who love your content. All payments are in the form of BAT tokens.
How Does Brave Browser Work?
The brave browser is available on iOS, Android, macOS, Windows, and Linux platforms. Users on these platforms can browse securely, and fast. It accomplishes this without using a lot of your computer’s memory. Unlike most common browsers, Brave does not use much RAM. Brave uses at least 170MB of your RAM. It is important to note that Brave is a chromium based browser. Browsers built on this platform are known to consume a lot of memory, but Brave stands out.
Brave’s Use of Chrome extensions
Brave is set up on the Chromium platform. Chromium is an open-source system that also powers popular browsers like Google Chrome and soon Microsoft Edge. Based on the Chromium capability, you can almost use all Chrome extensions on Brave. The extensions on Chrome can be added to Brave through the Chrome Web Store. Make sure you read messages accompanying extensions carefully. It is up to you to make responsible decisions when installing 3rd party extensions with respect to your data. You can enable, disable, remove and view additional details/options for your installed extensions in the extensions window.
- Interface. Brave offers a simple, clean and intuitive interface.
- Speed. Based on the default ad blocker, Brave’s speed is fast.
- Ad and tracker blocking. Brave’s ad-blocking is a new one in the industry.
- Privacy and security. Along with its blocking features, Brave’s anti-tracking tools are among the best.
- Allows Chrome extensions
- Brave Rewards. Brave’s opt-in ad display and compensation program not clear to many people.
Who is Behind Brave?
Since 2018, Brave browser users have grown by over 450%. Elsewhere BAT’s active users have grown from 1 million per month in January 2018 to a total of 5.5 million active users in January 2019. As seen above, Brave works along with the Basic Attention Token (BAT). In March 2019, Brave reached over 20 million downloads on the Google Play store for Android devices.
Brave browser is an interesting product that seeks to revolutionize the market and the digital advertising model. The browser is fast and can save up time and money. Furthermore, users can earn some extra income for browsing ads from the Brave ads service. Give Brave browser a try today by downloading it from here.
However, the Brave team needs to clarify the rewards system that appears to be confusing.
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